Equinox · Project

Project by Equinox

Boutique training studio · SoHo, New York

Project by Equinox opened in SoHo in 2017, a standalone studio that took the club's discipline into a room of its own. It ran as an incubator, a place to test formats, from small-group high-intensity training to sculpting, strength, and yoga, and to see what people came back for.

The space was stripped to what the work needed. Exposed brick, a black rig, warm wood, and a single yellow mark, tuned to keep the training honest. Classes ran fifty minutes, kept small enough for a trainer to correct form by name.

Equinox Design · Project by Equinox · With Jor-El

PROJECT graphic in yellow on a white brick wall
Training floor with a black rig and free weights along a mirrored wall Studio bay with suspension trainers and tall factory windows
Empty studio with a timber floor, black columns, and a mirrored wall
267 Project by Equinox brass signage on a brick facade Members training on the overhead rig beneath a Rise and Grind sign Project by Equinox hoodie with the wordmark and a 267 tag
A format for people who wanted the coaching without the club, run on small groups and a clock.
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