Over fifteen years, the work focused on translating a single brand ethos across an expanding range of typologies. From clubs and hotels to workplaces and residences, each project explored how design could support self-improvement through performance, recovery, and connection. The culmination was Hudson Yards: a vertically integrated ecosystem where hospitality, fitness, work, and lifestyle converged in a single building.
The foundation was the clubs. More than 70 locations developed over fifteen years became a living laboratory for the Equinox brand, testing how design could shape performance, recovery, community, and daily ritual.
The first Hamptons club, a restored 1920s potato barn that opens to its courtyard and grounds.
An 1860s cast-iron building, once Lord & Taylor, reworked into a quieter, modern performance floor.
A flagship on North Vine, dark and dramatic, drawn from the glamour of old Hollywood.
The most complete expression of the brand, 60,000 square feet anchored by a pool and a sundeck over the city.
The 1924 Metro Theatre, its marquee and murals kept, the auditorium remade into a club.
Bleached walnut, a 24-foot atrium, and a fireplace lounge, set against the coastal light.
An entire mixed-use tower scripted as one ecosystem, organized around a shared pursuit of self-improvement. Voted one of the fifty best hotels in the world.
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An Equinox set inside Frank Gehry's The Grand downtown, later opened as Conrad Los Angeles, with interiors by Tara Bernerd & Partners.
An adults-only Red Sea resort at Triple Bay, built around a skylit pool and the stillness it holds. Stone, water, and light doing the work.
The brand translated to the coast, where the day is organized around water and light.
A wine-country expression of the brand, set low into the landscape and built around the long view.
Houston. A glass tower over a planted timber podium, with interiors by Roman and Williams.
A standalone, members-only concept that takes the club to its most refined. The highlighted one is on St James's in London, designed with Joyce Wang Studio and Woods Bagot.
The brand turned inward, designing how the company itself works day to day.
A coworking floor in the tower, so a member could train, work, and rest without leaving the building.
Activations that carried the club out of the building and into the city and the outdoors.
