Equinox

In the Wild

Open-air fitness · New York + Los Angeles · 2020

Equinox+ In the Wild took the club outdoors. When the rooms could not open, the brand built open-air, fully equipped gyms under tents and on rooftops, with cardio, strength, and instructor-led classes run in full sun.

New York came first, the brand's first outdoor gym, at Hudson Yards, with Los Angeles opening in parallel at Century City. The same system read against two skylines, the club proven as an idea before it needed a building.

Equinox Design · Equinox+ In the Wild

Open-air training under a clear tent against the New York skyline
Rooftop turf field with the painted In the Wild wordmark, Century City, Los Angeles Rooftop rig in silhouette at dusk
Sled push on rooftop turf above the Century City skyline Covered rooftop training floor with city views
Black branded walls and turf forming the New York entrance Street tent at dusk with the New York skyline beyond
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