Equinox · Pure Yoga

Pure Yoga

Yoga studios · Hong Kong and New York

Pure Yoga was Equinox's dedicated yoga brand, and one of the first brand expansions built for the company, early in the work there. It began in Hong Kong in 2002 as a studio offering a wide range of instruction, then came to New York six years later. The East Side studio opened first, followed by the 77th Street location in 2009.

Wood, brass, and deep red carried the mood. The rooms were built to slow people down before a single mat was rolled out.

Equinox Design · In partnership with James Harb Architects

Corridor with orange banquettes opening to a red-lit lounge
Row of antique brass bells beside a candlelit wood passage
PURE wordmark on a dark wall above a live-edge bench Reception desk in dark wood under sculptural pendant lights
Candlelit meditation room with red mats and saffron bolsters
Practice room with orange mats and a mirrored wall Deep red lounge with a low banquette and carved stools
Glass entry with PURE signage and a bed of planting Carved wave-pattern stone marking the women's and men's thresholds Candle niche glowing beside a curved studio wall
A brand that treated yoga as its own place, not an amenity, and dressed the whole arrival to say so.
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