01 · The floor
Mood above muscle
Color, light, and openness used to lower the intimidation that keeps most people out of a gym.
Make a budget gym feel like a welcome, not a compromise.
Color, light, and openness used to lower the intimidation that keeps most people out of a gym.
A design system built to stay itself across many locations and a franchise economy that has to add up.
Good design is not a luxury tax. It is how a brand earns a habit.