Design leadership across the W Hotels portfolio, a brand built to read loud, social, and current. The work held one point of view steady as it moved through very different cities, so each property stayed unmistakably W and unmistakably its own place.
The sail on the waterfront by Ricardo Bofill, the brand written at the scale of the skyline.
The register set early, turned toward sun and scale, with interiors by Yabu Pushelberg held in a garden of terraces.
The brand sent vertical over the harbor, its social life carried to a pool on the roof above the city.
Arrival as the whole argument, a lobby of cascading blue light and swirling stone that lands the brand at the door.
The worldview carried far from any city, a ring of overwater retreats and a spa reached by boat.
The brand turned inward for a northern winter, a lobby of warm wood, cocoon light, and deep color.